Did you know… ?
Abigail explains how Imaginate got its name
“The agency said, we’ve got it! There was a little easel on the table with a cloth over it, and they did the big reveal… and my heart sank. It was ‘Sparks’ – standing for Scottish Performing Arts for Kids in Scotland and I just knew it was wrong. It was wrong for two reasons – we don’t call them kids, and there is a medical charity called Sparks.
“So I went back – again boardroom, again easel, again cloth and another big reveal. But it was worse! There was a happy mask and a sad mask with the word ‘Showtime’ above it. I said, ‘Look, it’s about children. It’s about what happens when they go and see a piece of theatre and that transformative, transportative effect it can have on them. It’s simply about sparking their creativity and their imagination.’
“The third time, there was same easel on the table… and they revealed the word Imaginate. That was it! I remember going home that night and saying to my little boy, who would have been six, ‘We’ve made a new word – Imaginate’. He said, ‘That’s not a new word, mummy. You imaginate things’. I just loved it.”